The Impact of Operational Efficiency and Offensive Marketing Strategy on Banking Profits Using the Dupont Model

Purpose: aims of the study is to measure operational efficiency banks and profit indicators represented by ratio return on assets equity, correlation relationship between research sample bank's use an offensive marketing strategy its impact increasing profits Theoretical framework: formulate show for National Bank Iraq. Design/methodology/approach: The are private commercial operating within Iraqi banking environment. Finance a financial series (5) years, where DuPont mathematical model was applied bank’s data results were analyzed with aim profits, then supported it questionnaire containing questions prepared this purpose directed employees Iraq (managers, department heads, employees) Findings: indicate there clear decrease in asset benefit bank, which weak indicator investment, due focus guaranteed investment formulas, bank does not leverage (equity financing) if needs expand financing granted loans, Research, Practical & Social implications: can help build allows possibility investing them expansion throughout Originality/value: Formulating as independent variable statistical profits.